After the successful naming and re-branding of Brazilian professional education firm,
Coursis, we were asked to help develop a new identity for their parent company Pride,
based out of New York City.
Pride is made up of eight companies focusing primarily in staffing and human resourcing,
each needing to express their unique qualities while all visually tying together under
a single visual language that would also welcome expansion.
Lion’s Share of Information
When we help a company rebrand, we want to make sure that the new identity
reflects the existing personality of the company as well as encompassing its any
shifts that they are trying to make.
We start with a deep information gathering session , where all the principals speak
to all of the various aspects of what makes the brand what it is. We then survey
the rest of the staff and follow up with a deep dive into the industry and competition
to tease out any additional insights that might help.
It Mean’s No Worries
Most people see the logo is the primary deliverable when rebranding. While it is
certainly the most noticeable part, we see the brand platform as the true crux
of the project.
The brand platform is the foundational document that outlines all the many aspects
of the brand from personality traits, audience profiles, and the visual rules for the
brand and advertising.
For a company like Pride, it is an invaluable tool that helps informing every decision
that will be made by us or other teams during the rebrand process and beyond.
A Brand to be Proud Of
We sketched out hundreds of different designs working from many different conceptual
directions to come up with a several design concepts that match the brand uniquely
but appropriately. These concepts don’t just get presented as a logo, but also in
context to help illustrated the diversity that a brand has.
We created designs for websites, business cards, mobile applications as well as some
outdoor signage, bringing the brand to life and helping to how far the brand can be taken.
For more information about how we can help you with your companies branding or rebranding,
reach out through one of our many methods of of contact and we can discuss what our process
and additional capabilities look like.